Buyer Persona Development

Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create personas for your specific customers.

WSI Digital Marketing in Colorado Woman Discussing Buyer Persona

Ask the right questions

Start by figuring out even the smallest details about your ideal customers. What are their interests? What are their typical background and education level? What do they need? What challenges do they face? The answers to these questions will help you get to know your customers.

Dig through your database

Take a deep look at your current and past customer information to uncover trends about them. Track factors such as how they prefer to interact with you, how long they take to make a purchase, and how much of the content they consume before contacting you.

WSI Digital Marketing in Colorado image of card catalog relating to database of customer contacts

WSI Digital Marketing in Colorado Sales Team Discussion

Use your sales team

Ask your sales team about the traits of the most promising leads they interact with. Understand what motivates them, what their aspirations are and begin to fill in the gaps of your two or three most common customer personas.

Did You Know?

Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their entire marketing process. Some interesting statistics that reveal the importance of buyer personas:

2-5x

Using buyer personas made websites 2-5x more effective and easier to use

Companies who exceed revenue and lead goals are 2x as likely to use personas

900%

Using buyer personas increased the length of web visits by 900%!

High-performing organizations are 7x as likely to have updated their personas in the past 6 months

We do more than just Buyer Persona Development

Outlining your buyer personas is just one component of your digital marketing strategy. It's a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy.

EXPLORE OUR FULL SUITE OF DIGITAL MARKETING SERVICES ➜

Speak with Dave Gustafson, your Colorado Digital Marketing Expert

Leave your contact details, and Dave will follow-up to arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."

Julio Cesar Vieira dos Santos - Clinica da Mama, Owner